I recently called 2checkout to reactivate my old account to use for our new business. I used 2Checkout.com when I first started our colic business several years ago. We later switched to a merchant account but it was a good way to get started. Now I’m going to use them again to try to jump start our new business. Basically they act as a payment processor but you have to refer to them as a “reseller” because otherwise they wouldn’t be able to do what they are doing. No big deal to me. I’m happy to call them a “reseller” all over our site and also to follow their rules about privacy policies and refund policies if it makes it easier to prove that this business model has legs.